Who exactly is Music Pro ATX and what is all the hype about?
Buzz on the street is their's a new kid in town regarding the Austin Music Industry......something fresh, supportive and wanting to make a difference in this scene that we all love so much.
The mindset behind Music Pro ATX is different than most. We are not here just to focus on one component of the industry. Our team has individually worked in support roles in the scene for years. We have identified the strengths and weaknesses, the triumphs and the defeats of those involved, both musicians and venues. Simply put, we have studied almost every performance witnessed and every venue visited. Our goal is to make your lives much easier so that you can put your focus on doing what you do best!
WHO IS MUSIC PRO ATX?
Cristal Jordan
The Boss Lady
Cristal has been a staple in the Austin Music Scene for over a decade. She owned and operated a merch production company that supported Austin musicians and venues. She also did a video series promoting the live music scene called "Out on the Town".
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With an extensive background in management, she took on the role as band manager for her life partner, Jake Sherard, as a soloist and for his full band, Rising Sons. Cristal submerged yourself into an unchartered territory and loved every minute of it. The band focused on original music and was an instant hit.
With the recent passing of Jake, life had to be completely readjusted, but along with the encouragment and knowledge of her valued friend, Vincent Beall, she decided to merge her knowledge with his and here we are now with Music Pro ATX.
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Though this endeavor is new, it has already received a huge welcome from the music community....actually not just in Austin but all over the US, so in typical Cristal fashion, she will roll with the flow and see where life takes her. One thing is guaranteed, she will work hard to help support the music industry with hope that it will allow musicians to get in a better place both financially and emotionally.
Vincent Beall
Sound Engineer Extraordinaire, Instructor
Caleb Clark
Sound Tech
Not only is Caleb an extremely talented guitartist, he has become a top notch sound engineer.
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Caleb came into our lives around May 2022 in such a beautiful way. He was brought into one of the duo shows that Jake Sherard was playing as a guest and sat in for several songs. We were instantly hooked. Both Jake and Vincent could see the incredible natural talent that Caleb possesed. Caleb immediately became a protege' under the wings of both Jake and Vincent. Fast forward two years and Caleb has now shared a stage with some of the biggest musical talent in Austin. He has also studied sound under Vincent and is now capable of running sound for an entire show on his own and doing such as amazing job.
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Caleb and his family have blended into becoming our family and we feel so honored to be a part of development in his musical career. Keep and eye out for this one....he's going places.